What are jobs do a social media managerPOST BY: Admin | IN: Social Media | ON: 18 March 2020
So, what does a social media manager actually do? As you can probably tell by now, the role of a social media manager is diverse. It's not a case of "Well, I post updates to Facebook." Here are a few general activities that social media managers will be expected to execute:
You will be required to formulate campaign and platform-specific strategies that meet the business objectives. You will create action plans, content calendars, set metrics, and KPIs, undertake various research activities, and perform different types of analysis.
+ Content Creation
Content creates the foundations of any marketing campaign. How you decide to execute your campaigns will depend on the different forms of content you produce. As you would have no doubt already heard from someone, content is king. Believe them.
+ Community Management
Managing accounts also means managing communities. You should be the go-to person when representing brands in social domains and continually reach out and engage with your audiences. You will need to constantly strengthen social relationships in order to develop long-lasting followers.
+ Audience Building: Marketing to the same people over and over will not widen your scope and social reach. You should be increasing readership and your level of influence within your target audiences.
+ Customer Service: Many companies use social media as an instant channel for customer service. You will have to be responsive and helpful in your social activities, regularly being the first point of contact. You will be representing the brand and managing their customer perceptions.
Every effort that consumes investment will need to be measured and analyzed. I’ve previously written tutorials that demonstrate how you can set up your Google Analytics account on my blog.
Once your efforts have been measured and analyzed, your clients will want to understand how their investment has performed. This can take the form of visual aids for meetings or digital reports. Reporting is a key ingredient of any social media manager in order to prove your worth and demonstrate the value you have added to the business.
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